With over 330 million active users, Twitter is one of the most popular social media platforms in the world. But did you know that it can also be a powerful tool to make money?

In this article, we’ll explore some of the best ways to make money on Twitter, from affiliate marketing and sponsored tweets to selling products and services. We’ll also look at other options like Twitter advertising and building a following to boost your earning potential.

Whether you’re an influencer, a small business owner, or just someone looking to monetize your Twitter account, here are numerous opportunities to earn money on the platform. Read on.

How To Make Money On Twitter

1. Offer Social Media Services

Providing Twitter management services involves taking control of another person’s or company’s Twitter account daily. Creating and curating content, interacting with followers, running ads, and building growth strategies are some examples of this.

As a Twitter manager, you can earn a steady income by charging a monthly retainer or a percentage of the account’s revenue. Additionally, you’ll need to develop engaging content that appeals to your client’s audience and increases their following. This is a good option for social media enthusiasts. 

2. Twitter Ads

Twitter Ads is a platform that enables businesses and individuals to design and manage Twitter advertising campaigns. With Twitter Ads, you may reach a wider audience and direct traffic to your website or landing page. Promoted Tweets, Promoted Accounts, and Promoted Trends are just a few of the ad forms available on the site. One of the features of Twitter Ads is that you only pay when someone clicks on your ad; this is known as a pay-per-click model.

As a result, you may allocate a budget for your campaign and only pay for the clicks or engagements you get. Twitter Ads can be a successful approach to advertising your company or product to a broader audience with proper targeting and a well-written ad which you can convert to sales and make money. 

3. Affiliate Marketing

Affiliate Marketing is another way of making money on Twitter. You can promote goods or services to your followers through affiliate programmes and get paid a commission on sales from your ad. You need to find an affiliate programme that caters to your target demographic or niche to begin using affiliate marketing on Twitter.

Once you’ve signed up for a programme, you’ll get a unique affiliate link for your tweets. You will receive a commission on sales once a customer clicks on your link and completes an order. Promote goods that your followers will find valuable and relevant if you want your affiliate marketing on Twitter to be successful.

4. Become a Twitter Influencer

Another approach to monetizing Twitter is by influencing. You can leverage your influence as a Twitter influencer to promote businesses or products to your audience because you have a substantial and active following. Influencers can make money through various methods, such as affiliate marketing, sponsored content, and product reviews. You need to establish a potent personal brand and increase your following on Twitter to become a Twitter influencer.

This can entail producing audience-relevant, high-quality material, interacting with your followers, and working with other influencers or brands in your specialised niche. Brands might pay you to produce sponsored content, advertise their goods or services, or go to events and tell your followers about it. By only endorsing goods or services you firmly believe in, you can succeed as a Twitter influencer as this upholds your audience’s trust and trustworthiness.

5. Sell Twitter Related Products

Suppose you have experience with social media marketing or Twitter. In that case, you can produce and promote e-books, courses, or other digital products that show people how to use Twitter efficiently. To be successful, you must pinpoint a particular issue or need that your target market faces and devise a solution to meet that need.

For instance, you might produce an e-book with advice on increasing your Twitter following or a course that shows small company owners how to use Twitter to advertise their services. Once your product is ready, you can promote it on Twitter by tweeting links to your sales page, producing interesting content highlighting your product’s advantages, and using your current audience to create buzz and drive sales.

6. Sell Sponsored Tweets

If you have a large Twitter following, you may charge brands looking to reach your audience for a single tweet or a series of tweets. While similar to sponsored content, this is more concerned with single tweets than long-term partnerships.

Finding businesses and marketers who are a good fit for your audience and contacting them with your pitch is necessary to sell sponsored tweets. To demonstrate the importance of your platform, you may also put together a media kit with information about your audience’s demographics, engagement levels, and other crucial metrics.

7. Ticketed Spaces

Ticketed spaces are Twitter’s way of Supporting creators on Twitter for their time and labour spent organizing, speaking at, and moderating public events. Creators can receive a portion of the money collected from those who buy tickets to their ticketed Spaces on Twitter. Tickets for the experience and interaction that creators offer on Twitter

Spaces are available for purchase, which allows audiences to support creators by attending their Spaces and contributing financially. Through Ticketed Spaces, creators can offer seminars, discussions, or meet-and-greets with their most devoted followers. Twitter is ideal for holding live, paid events. So whenever spaces are held, creators can make money.

Facebook is one of the oldest social media platforms, but it’s still a great place to earn money. Here’s how to monetize your Facebook Page!
Facebook is one of the oldest social media channels, but it’s still a great place to earn money. Here’s how to monetize your Facebook Page!
Today, we’ll cover:

Can Facebook pages earn money?

What does Facebook pay per 1,000 views?

Should I monetize on Facebook?

How do you know if you’re eligible for monetization?

How many followers and views do you need to get paid on Facebook?

How to monetize Facebook Reels

How else can your Facebook page earn money?

Can Facebook Pages earn money?

While you might be wondering how to make money on Twitch, TikTok, Instagram, or YouTube, there’s mileage in trusty Facebook. You can 100% still earn on Zuck’s debut social media channel, and as a content creator, it’s a valid avenue for both your bank account and your viewers. After all, Facebook racks up more than four billion video views per day, so the audience is there!

What does Facebook pay per 1,000 views?

There’s no set number, but you can roughly work out how much Facebook pays per 1,000 views with the below equation:
(Ad CPM x ad views)/1,000 = Your earnings. 
We’ll talk about ads a little later, but ad CPM means ‘cost per mille.’ This is the price you pay for 1,000 impressions on your Facebook ad, depending on what kind of content you create, the target audience, and so on. 
For example, if your ad CPM was $4 and your video had 10,000 views, it would net you $40. It might not sound like a lot, but people can make money on Facebook by building up a bank of these kinds of videos.

Should I monetize on Facebook?

If you want to monetize your Facebook Page, you should ensure that it’s worth doing. What we mean by that is, do you have the audience to justify it? The barrier for entry is higher than some other social media platforms, so Facebook monetization is a goal you’ll need to reach, rather than something you can kick off right away.
A good place to start is your other social media channels. Do you have an engaged, passionate following across several platforms, or is there one that stands out in particular? It’s worth checking out the buzz and engagement on your Instagram, given it’s owned by the same parent company as Facebook, Meta. This means some of your followers might have linked their Facebook and Insta accounts, making it a little easier to get them on board!
If you can convince your fans to not just follow your different social media pages, but interact with them, you’ll be well on the way to getting the best from Facebook monetization. We’ve put together a few handy guides on this stuff, including tips on how to get your first 1,000 followers on Instagram, and ten tips to get more subscribers on YouTube.

How do you know if you’re eligible for monetization?

The Facebook Page monetization eligibility check is super easy. You just need to meet the eligibility standards and carry out a few simple steps. Here’s how!
Head to the Facebook Creator Studio, which you can use to upload content and keep track of your videos’ performance. Remember that Creator Studio doubles up as an Instagram tool, so you might be familiar with it if you’re a dab hand on the ‘Gram.

On the Home Page, head to the column on the right-hand side and click ‘Monetization.’ From there, you can check out the ‘Overview’ section, which will tell you what kind of monetization you’ve got the thumbs-up for. It’s worth noting that you need to be at least 18 years old for Facebook monetization.

Make sure your details are correct and click ‘Set up Monetization.’ You’ll then receive a confirmation email from Facebook for Creators and just watch the cash roll in, right?

How many followers and views do you need to get paid on Facebook?

While the steps to monetize on Facebook are easy to activate, achieving them can be more of a hustle. Here are the different tools required to monetize, the Facebook monetization requirements you need to hit, and what it can do for your Page.

In-stream ads

This is the biggie, and as such, it’s the hardest to get certified for. To secure ads before, during, and after your Facebook videos (for which you’ll be paid!), you need to:

Have a Facebook Page rather than a personal profile. You’re the Page’s admin, too. 

Meet Facebook’s Partner Monetization Policies.

Have at least five active videos, all more than a minute in length. You also need at least 600,000 minutes of views in the last 60 days. Yeah, 600,000. We had to sit down after that, too. If you want to monetize Live videos, at least 60,000 of those minutes need to come from Live broadcasts; three of your minimum five videos also need to have come from Live sessions. 

Have at least 10,000 followers.

Brand Collabs Manager

This is much more achievable than in-stream ads, and helps give you an identity. If you partner with a brand that chimes with your content, it’ll lend you and your channel a level of authenticity. Which is great! To get paid for making content in collaboration with brands, you’ve got to:

Have a Facebook Page, just like for in-stream ads. Likewise, you’re the Page admin.  

Meet Facebook’s Partner Monetization and Branded Content Policies. 

Have at least 1,000 followers.

Have at least one of the following in the last 60 days: 15,000 post engagements, 180,000 minutes viewed, or 30,000 one-minute views of three-minute videos.

Once you hit these requirements, you can access the Brand Collabs Manager. Here, brands search for creators they feel are best-suited to their campaigns. Hopefully, that’s you!
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Subscriptions

If you have a dedicated squad of followers, it’s worth investing in a subscription model. This means that they pay a monthly fee to receive exclusive content – it’s a lovely way for people to support the creators they love. If they subscribe via desktop, you receive 100% of the subscription fee, minus any taxes. If they sign up via Android or iOS, you get 70%, as the rest goes to the mobile provider. To get in on the action, you need to:

Have a Facebook Page for which you’re the admin. 

Meet Facebook’s Partner Monetization Policy and Fan Funding Creator Terms, alongside Apple’s App Store Guidelines for Subscriptions.

Have at least 10,000 followers, or more than 250 return viewers.

Have either 50,000 post engagements or 180,000 minutes watched in the last 60 days. 

A Page in an eligible country, such as the US, UK, Germany, or India. If you’re not in an eligible country, then Subscription activation is invite-only.

How to monetize Facebook Reels

Reels are a core component of Facebook monetization nowadays. As long as you meet Facebook’s ​​Partner Monetization and Content Monetization policies and live in a country where in-stream ads are eligible, you’re good to monetize Reels. There’s no need to opt in or do anything extra – if you’re already monetizing with in-stream ads, you can monetize Reels.
There are three types of ads available for Facebook Reels. These are:

Banner ads: Your usual, run-of-the-mill ads, running as a static image that appears at the bottom once the Reel has finished. 

Sticker ads: These are also static, and can be placed anywhere on the screen. These also appear once the Reel has finished.

Post-loop ads: These are video ads, anywhere from four to ten seconds long. Once the ad is finished, the Reels resume.

How else can your Facebook Page earn money?

If you’re a big dog creator, you might be given the option to use Facebook Stars. These are similar to Instagram Badges, where Facebook Live viewers buy Stars and gift them to you during streams – you receive a small amount of money for every star!
Stars are invite-only, though, as are Bonuses. Bonuses give high-traffic creators the chance to earn money if they meet certain targets – not something to worry about if you’re just starting!
You can also set up Paid Online Events, which have no follower threshold; you just need to comply with Facebook’s Partner Monetization Policies and Paid Online Events Terms and Conditions. However, you’re caught between a rock and a hard place here. You can host a paid-for event with hardly any followers… but then hardly anyone will turn up!
Check out affiliate marketing, too. This is basically a referral program offered by online merchants like Clickbank and Amazon Associates. They’ll hook you up with an affiliate link or promotional code, which you then share in your content. If viewers click the links or use the codes to make a purchase, you’ll earn yourself a piece of the pie – typically, it’s between 10 and 20%.

Promote your products

If you want to make money on Facebook as a content creator, selling products and services is one way to do so. But we know how it is – it’s difficult to balance genuine content with the hard sell, right? If you can balance your economic drive with your creative spark, there’s no reason why you can’t create entertaining content that bigs up your product at the same time!
Connect your ecommerce shop to Facebook, which will give you access to Facebook Shops. This allows users to browse your store seamlessly, without ever leaving the platform. Hit ‘em with product demos, comparison videos, tutorials, customer testimonials… as long as it doesn’t feel out of character, explore this option and monetize Facebook by turning it into your own shop front!
Facebook monetization isn’t as easy as it seems, but if you have an engaged, growing viewership across multiple platforms, it’s worth the hard graft.
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